A 2016 SWOT grant supported The Wildlife Friendly Enterprise Network (WFEN) in the development of onsite and online materials for the launch of its Sea Turtle Friendly program at various hotel properties in the Philippines. The new program aims to engage the hospitality industry in on-the-ground sea turtle conservation by certifying and highlighting businesses that have adopted expert-recommended best practices for sea turtle conservation.

The materials produced with the SWOT grant will be targeted to tourists visiting hotels certified as Sea Turtle Friendly, and will highlight the sea turtle species found in the area, the hotel’s efforts to support conservation, and the ways tourists can support sea turtle conservation during and beyond their stay. Materials will be tailored individually to each property and its guests and will be distributed online, onsite, and in-room at hotel properties.